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The fastest growing form of online advertising is _________.

A. banner ads

B. pop-up ads

C. rich media/video ads

D. pop-under ads

Answer: Option C

Solution (By Examveda Team)

Here's an explanation to help you understand why the answer is C:

The question asks which type of online advertising is growing the fastest.

Let's look at each option:

A: banner ads
These are the traditional ads you see on websites.
While still used, they aren't growing as quickly as other formats.

B: pop-up ads
These are the annoying windows that suddenly appear.
They are generally disliked and often blocked by browsers, so they are not growing.

C: rich media/video ads
These include interactive ads with video, animation, and other engaging elements.
They are very effective because they capture attention and can tell a story quickly.
Therefore, they are experiencing rapid growth.

D: pop-under ads
These are similar to pop-up ads, but they appear *behind* the main browser window.
Like pop-ups, they're generally unpopular and not growing significantly.

Therefore, the correct answer is C: rich media/video ads.

This Question Belongs to Commerce >> ECommerce

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