The process of getting customers to pass along a company's marketing message to friends, family, and colleagues is known as _______.

A. affiliate marketing

B. viral marketing

C. permission marketing

D. blog marketing

Answer: Option B

Solution(By Examveda Team)

The process of getting customers to pass along a company's marketing message to friends, family, and colleagues is known as viral marketing. Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product.