The underdeveloped nations of the world opposed the Convention on International Transmission of News because
A. they feared that there might be an information boom in their countries
B. they opined that the activities of the correspondents of developed nations might harm their prestige
C. they feared that their correspondents might not get news from the West
D. all the above
Answer: Option B
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency

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