What is the modus operandi of TAM?
A. It measures the number of households connected to CATV
B. It uses the measurement of the frequency of viewing of a channel in a panel home
C. It adds up the number of households connected to C & S systems and thus, calculates the reach of a TV station through this figure
D. None of these
Answer: Option B
This Question Belongs to Mass Communication And Journalism >> Film And Visual Communication
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