What is the modus operandi of TAM

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What is the modus operandi of TAM?

A. It measures the number of households connected to CATV

B. It uses the measurement of the frequency of viewing of a channel in a panel home

C. It adds up the number of households connected to C & S systems and thus, calculates the reach of a TV station through this figure

D. None of these

Answer: Option B

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