When was the uses and gratification first introduced and by whom?
A. Elihu Katz in 1959
B. John Hemilton in 1960
C. Kaif in 1955
D. Henary in 1950
Answer: Option A
A. Elihu Katz in 1959
B. John Hemilton in 1960
C. Kaif in 1955
D. Henary in 1950
Answer: Option A
Quality of soft news is/are . . . . . . . .
A. that it is open for analysis
B. that it leads to logical conclusions
C. both A and B
D. none of the above
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