Which book did Kindem and Musburger write that threw light on all aspects of media production?
A. Introduction to Media Production
B. Media Production Techniques
C. Media Development
D. None of the above
Answer: Option A
A. Introduction to Media Production
B. Media Production Techniques
C. Media Development
D. None of the above
Answer: Option A
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency
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