Which of the following is the appropriate definition of information technology?
A. Information Technology refers to the use of hardware and software for processing information
B. Information Technology refers to the use of hardware and software for distribution of useful information
C. Information Technology refers to the use of principles of physical sciences and social sciences for processing of information of many kinds
D. Information Technology refers to the use of hardware and software for storage, retrieval, processing and distributing information of many kinds
Answer: Option D
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency

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