Which of the following measures the percentage of people exposed to an online advertisement who actually click on the banner?
A. impression rate
B. view-through rate
C. click-through rate
D. stickiness ratio
Answer: Option C
Related Questions on eCommerce
The dimension of e-commerce that enables commerce across national boundaries is called _______.
A. interactivity
B. global reach
C. richness
D. ubiquity
Which of the following describes e‐commerce?
A. Doing business electronically
B. Doing business
C. Sale of goods
D. All of the above
Which of the following is part of the four main types for e‐commerce?
A. B2B
B. B2C
C. C2B
D. All of the above
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