Which of the following measures the percentage of people exposed to an online advertisement who actually click on the banner?

A. impression rate

B. view-through rate

C. click-through rate

D. stickiness ratio

Answer: Option C

Solution(By Examveda Team)

click-through rate measures the percentage of people exposed to an online advertisement who actually click on the banner. Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.