Which of the following statements is correct?

Solution(By Examveda Team)

Selling is both an art and a science.
To correctly answer the question of whether selling is an art or a science, one must first understand that the foundation of selling is influence. The activities that a sales person engages in (such as pre-call planning, discovering prospect needs, presenting product or service and closing the sale) are done for the purpose of more capably influencing prospects. Influence is essential to selling because information alone will rarely persuade a person to act. What moves people is not merely information, but how that information is presented. This is supported by hundreds of scientific studies that have conclusively proven that a person's perception and interpretation of a persuasive message is shaped by how that message is conveyed. In the last few decades, there have been thousands of scientific studies focused on obtaining an exact understanding of what enables and creates influence. The conclusions of this mountain of research revolutionized what scientists know about how influence occurs. There is now a consensus within the scientific community regarding the behaviors and mindsets that support and enhance influence. This has transformed the process of influencing another from an art to a proven science.