While prospecting for selling insurance, approaching the members of a caste or community association will be classified under which of the following?

A. Immediate group

B. Natural market

C. Centers of influence

D. References and introductions

Answer: Option B

Solution(By Examveda Team)

The easiest people to approach would be one's family and friends. Also, relatively easy to approach are people with whom we do business; people who work in the food stores, clothing stores, banks, etc. Other such people would be those who know us such as friends, acquaintances, people who belong to the same organisations and so forth. To sum up, these prospects form part of what we call the sales person's natural market.