Who defined economies of scope as 'the economies available to firms, large enough to engage efficiently in multiproduct production and associated large distribution, advertising and purchasing'?

Media Planning is carried out through

A. An intuitive processes

B. Research and tested formulae

C. Both of the above

D. None of the above

Which type of management identifies and describes strategic and operational phenomena in media enterprises?

A. Financial Management

B. Social Management

C. Media Management

D. All of the above

Management is concerned with interpersonal relations. So management can be called . . . . . . . .

A. a financial process

B. a social process

C. an intellectual process

D. an enterprise

Which of these would not be involved in setting media objectives?

A. Target audience

B. Low involvement purchase decisions

C. Reach

D. Frequency