Why is the repetition of a message necessary?
A. Costs come down as the messages are sent through the same vehicle, it is a commercial decision
B. The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
C. Repeated advertisements create an image of the media in the minds of the targeted audience
D. Messages must be repeated, else what the advertising firms and TV/Radio stations would sit idle
Answer: Option B
This Question Belongs to Mass Communication And Journalism >> Introduction To Mass Communication And Journalism
Mass communication traditionally tends to be
A. communication from one (or a few) to many
B. one way
C. communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback
D. all of the above
A. Kesari
B. The Tribune
C. Amrit Bazar Patrika
D. The Times of India
If we understand both journalism and mass communication, we can transform society by
A. acting as a spokesperson for groups of people
B. telling others what to do
C. both A and B
D. neither A nor B
The first Indian language newspaper published in India which is still continuing was . . . . . . . .
A. Kannada Samachar
B. The Bengali Gazette
C. Mumbai Samachar
D. Nav Bharat Times
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