Examveda

Why radio is deemed a passive media?

A. People watch TV commentaries with keen interest, but do not listen to radio commentaries with keen interest

B. People have small radio sets but large TV sets and that is why, they are not actively involved in the listening process (in radio listening)

C. People actively take part in media like Internet and give it full attention, but they listen to. radio while they complete their daily chores

D. Radio is an aural media and hence, it is passive

Answer: Option C


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