A firm is keen to promote its tourist resort that is located close to a sea beach. It should
A. use individual compaigns to target such families of the area
B. promote heavily through internet
C. use print media advertisements in national-level newspapers
D. attract customers from for and wide give heavy off-season discount
Answer: Option C
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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