Advertising and Marketing Communication MCQ question and answer with solution

Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more

Advertisement is a mass communication. It addresses the masses and it is a form of . . . . . . . . communication.

A) personal B) non-personal C) direct D) indirect

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Answer & Solution

Answer: Option B

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. . . . . . . . is helpful in promotion of business by people and big industrialists who are promoting their goods and services through networking sites like Facebook, Twitter, etc.

A) Social media B) E-mail C) Print D) Television

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Answer & Solution

Answer: Option A

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If the price of the following product were increased, its demand would remain inelastic.

A) Computer B) Petrol C) Apparal D) Gold

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Answer & Solution

Answer: Option B

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Creation of advertisement by an advertising agency involves activities like

A) copy writing B) drawing photographs C) making illustrations D) all of the above

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Answer & Solution

Answer: Option D

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Which of the following is not a technique of demand forecasting?

A) Delphi Technique B) Correlation Analysis C) Direct Derivation D) Chi-Square Analysis

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Answer & Solution

Answer: Option D

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On 11^th March 1702, the first daily newspaper appeared in London called

A) The Hindustan Times B) The Times of India C) The Indian Express D) Daily Current

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Answer: Option D

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Which of the follwing statements is false?

A) The Howard-Sheth model is one of the Open system models of man B) The three elements of cowareness are - attitude, perception, and learning C) The concept of CCV helps the researcher explain the motivations and behaviours of consumers D) Some knowledge is a part of short-term memory

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Answer & Solution

Answer: Option D

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What is the basic objective of merket segmentation?

A) We want to identify target market niches B) We want to define clearly such market niches as have similar characteristics and features C) We want to divide the market into a few geographical sections so that logistics operations could be facilitated D) All the above are true

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Answer & Solution

Answer: Option B

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If a firm advertises its own products in a magazine, this would be a/an

A) direct advertising effort B) indirect advertising effort C) both A nd B D) neither A nor B

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Answer: Option A

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The second Press Commission was formed in

A) 1981 B) 1967 C) 1979 D) 1982

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Answer & Solution

Answer: Option B

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