A segmentation approach would develop . . . . . . . . advertising campaigns focusing on each benefit purchased by the members of each segment.

Launching a product in a small part of the market is called:

A. Competitive response

B. Competitive analysis

C. Test marketing

D. None of these

The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on

A. Product

B. Selling

C. Customer

D. Production

Markets which are organized and regulated by statutory measure are:

A. Regulated markets

B. Unregulated markets

C. World market

D. None of these

Which of the following are the people who purchase new products almost as soon as the products reach the market?

A. Innovators

B. Late majority

C. Early majority

D. Late adopters