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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam.

Each section contains 100 MCQs on Marketing Management .
1
Launching a product in a small part of the market is called:
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Answer & Solution
Answer: Option C
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2
The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on
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Answer: Option C
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3
Markets which are organized and regulated by statutory measure are:
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Answer: Option A
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4
Which of the following are the people who purchase new products almost as soon as the products reach the market?
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Answer: Option A
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5
Match the following in the term of Strategies with Examples:
List-I (Strategies) List-II (Examples)
a. Differential pricing 1. Customer lounges to sit in while waiting for a table at service centres etc.
b. Complimentary service 2. Breakfast service by McDonald's and mini vacation and weekends by hotels
c. Reservation system 3. Low prices for early and evening movies, weekend discounts for car parking rentals
d. Non-peak demand cultivation 4. Airlines, hotels and physicians employ extensively
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Answer: Option D
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6
. . . . . . . . can be defined as convergence of branding, information dissemination and sales transactions all in one place.
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Answer: Option A
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7
In India, which pricing practice is not permissible?
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Answer: Option C
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8
Which one of the following stages of the marketing research process is most expensive?
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Answer: Option B
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9
Which of the following principles is being practised by a company when it makes marketing decisions considering consumers' wants and long-run interests of the company, consumer and the general population?
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Answer: Option D
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10
Most of the money spent on measuring the effectiveness of advertising is spent on
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Answer: Option B
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