1. Launching a product in a small part of the market is called:
2. The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on
3. Markets which are organized and regulated by statutory measure are:
4. Which of the following are the people who purchase new products almost as soon as the products reach the market?
5. Match the following in the term of Strategies with Examples:
List-I (Strategies)
List-II (Examples)
a. Differential pricing
1. Customer lounges to sit in while waiting for a table at service centres etc.
b. Complimentary service
2. Breakfast service by McDonald's and mini vacation and weekends by hotels
c. Reservation system
3. Low prices for early and evening movies, weekend discounts for car parking rentals
d. Non-peak demand cultivation
4. Airlines, hotels and physicians employ extensively
List-I (Strategies) | List-II (Examples) |
a. Differential pricing | 1. Customer lounges to sit in while waiting for a table at service centres etc. |
b. Complimentary service | 2. Breakfast service by McDonald's and mini vacation and weekends by hotels |
c. Reservation system | 3. Low prices for early and evening movies, weekend discounts for car parking rentals |
d. Non-peak demand cultivation | 4. Airlines, hotels and physicians employ extensively |