Match the following in the term of Strategies with Examples:
List-I (Strategies) List-II (Examples)
a. Differential pricing 1. Customer lounges to sit in while waiting for a table at service centres etc.
b. Complimentary service 2. Breakfast service by McDonald's and mini vacation and weekends by hotels
c. Reservation system 3. Low prices for early and evening movies, weekend discounts for car parking rentals
d. Non-peak demand cultivation 4. Airlines, hotels and physicians employ extensively

Which of the following principles is being practised by a company when it makes marketing decisions considering consumers' wants and long-run interests of the company, consumer and the general population?

Most of the money spent on measuring the effectiveness of advertising is spent on