A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
A. Defensive advertising
B. Pioneer advertising
C. Product advertising
D. Societal war marketing
Answer: Option C
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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