Examveda

According to five stage model of the consumer buying process, which one of the following sequence is followed?

A. Purchase Decision ⟶ Problem Recognition ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Evaluation of Alternatives

B. Evaluation of Alternatives ⟶ Purchase Decision ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Problem Recognition

C. Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Problem Recognition ⟶ Post Purchase Behaviour

D. Problem Recognition ⟶ Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Post Purchase Behaviour

Answer: Option D


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