According to five stage model of the consumer buying process, which one of the following sequence is followed?
A. Purchase Decision ⟶ Problem Recognition ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Evaluation of Alternatives
B. Evaluation of Alternatives ⟶ Purchase Decision ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Problem Recognition
C. Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Problem Recognition ⟶ Post Purchase Behaviour
D. Problem Recognition ⟶ Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Post Purchase Behaviour
Answer: Option D
This Question Belongs to Management >> Product And Brand Management
A. Customer selling
B. Market research
C. Customer buying
D. Consumer behaviour
Production Management includes
A. Production Planning and Control
B. Production
C. Inventory control
D. All of the above
The merits of Product layouts includes
A. Minimum Investment in work in progress
B. Better Production Control
C. Early detection of mistakes or badly produced items
D. All of the above
A. to differentiate the product
B. to charge differential price
C. to sell the product in different countries
D. to give attractive name to a product
Join The Discussion