Product and Brand Management

1

Which of the following is the study of individuals, groups or organisations and the process they use to select, secure and dispose of products?

A) Customer selling B) Market research C) Customer buying D) Consumer behaviour

Discuss

Answer & Solution

Answer: Option D

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2

Production Management includes

A) Production Planning and Control B) Production C) Inventory control D) All of the above

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Answer & Solution

Answer: Option D

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3

The merits of Product layouts includes

A) Minimum Investment in work in progress B) Better Production Control C) Early detection of mistakes or badly produced items D) All of the above

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Answer & Solution

Answer: Option D

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4

Branding seeks

A) to differentiate the product B) to charge differential price C) to sell the product in different countries D) to give attractive name to a product

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Answer & Solution

Answer: Option A

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5

Which of the following is incorrect about brand?

A) It is a name, term, sign, symbol, design or combination of them B) It helps to identify the goods or services of one seller and to differentiate them from those of competitors C) It is an asset for the organisation D) It has an expiration date

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Answer & Solution

Answer: Option D

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6

Which of the following brands provide the best performance or economy?

A) Conventional B) Classic C) Image D) Functional

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Answer & Solution

Answer: Option D

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7

Production means

A) Value of the Product B) Cost of the Product C) Quality of the Product D) Application of Process to the raw material to add the use and economic values to arrive at desired product by the best method, without sacrificing the desired quality

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Answer & Solution

Answer: Option D

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8

Objectives of Production Planning and Control involves

A) To deliver quality goods in required quantities to the customer in the required delivery schedule to achieve maximum customer satisfaction and minimum possible cost B) To ensure maximum utilisation of all resources C) To ensure production of quality products D) All of the above

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Answer & Solution

Answer: Option D

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9

Who among the following suggests the idea of buying a product in a Decision-making Unit (DMU)?

A) Initiator B) Influencer C) Gatekeeper D) Decider

Discuss

Answer & Solution

Answer: Option A

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10

Which of the following is correct in the context of strategies available to name a product?
1. Each new product is given a new name.
2. Each product is launched under the brand name.
3. Separate family names for all the products.
4. In this, the product is given individual name alongwith the company's name.
Select the correct answer:

A) 1, 2 and 3 B) Both 1 and 3 C) Both 2 and 3 D) All of the above

Discuss

Answer & Solution

Answer: Option D

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