According to Maslow's theory of needs hierarchy
A. higher order needs would be satisified first
B. lower order needs would be satisfied first
C. there is no pattern of satisfaction of needs of an individual
D. needs and wants are one and the same thing
Answer: Option B
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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