According to researchers and the studies conducted by the IIMC, ratio lost ground to TV. What would be the reson of decline in the number of radio audience?
A. TV sets were ceap whereas radio sets were not so cheap
B. TV as an audio-visual medium was able to impinge upon the audio-visual sense of the audiunces whereas radio was only an aural medium
C. The government was, keen to promote TV as the official mass communication mode during the early digtmes
D. Radio announcers and disk jockeys were not as TV announcers and video jockeys
Answer: Option B
This Question Belongs to Mass Communication And Journalism >> Communication And Media Research
Motivation research ties to analyse
A. how consumers buy or shun particular products
B. why consumers buy specific products and/or services
C. what is the geographic and demographic profile of a targeted market niche
D. all the above
Which of the following is/are advantages of sampling?
A. Convenience and easy to use
B. Highly representative of the population
C. Highly representative of the strata
D. All of the above
In which of the following scale technique, a direct comparison of stimulus object is done?
A. Comparative scale
B. Monadic scale
C. Non-Comparative scale
D. Metric scale
Who can be given the credit of being the pioneer of media effects research in the USA?
A. Woodrow Wilson (1917)
B. William Randolph Hearst (1898)
C. The Payne Fund Studies (1929-32)
D. Edgar Dale (Circa 1930)
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