Communication and Media Research MCQ question and answer with solution

1

Motivation research ties to analyse

A) how consumers buy or shun particular products B) why consumers buy specific products and/or services C) what is the geographic and demographic profile of a targeted market niche D) all the above

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Answer & Solution

Answer: Option B

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2

Which of the following is/are advantages of sampling?

A) Convenience and easy to use B) Highly representative of the population C) Highly representative of the strata D) All of the above

Discuss

Answer & Solution

Answer: Option D

Solution:

Sampling has several advantages:

1. Convenience and easy to use: Sampling requires fewer resources, time, and effort compared to studying the entire population.

2. Highly representative of the population: Properly designed and executed sampling methods can accurately reflect the characteristics of the entire population.

3. Highly representative of the strata: Stratified sampling ensures that specific subgroups or strata within the population are adequately represented, providing more precise results.

Thus, all of the options are correct.

3

In which of the following scale technique, a direct comparison of stimulus object is done?

A) Comparative scale B) Monadic scale C) Non-Comparative scale D) Metric scale

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Answer & Solution

Answer: Option A

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4

Who can be given the credit of being the pioneer of media effects research in the USA?

A) Woodrow Wilson (1917) B) William Randolph Hearst (1898) C) The Payne Fund Studies (1929-32) D) Edgar Dale (Circa 1930)

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Answer & Solution

Answer: Option B

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5

A statistical measure based upon the entire population is called parameter while measure based upon a sample is known as

A) sample parameter B) inference C) statistic D) none of these

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Answer & Solution

Answer: Option C

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6

In Before-After testing, the advertising researcher

A) defines the goals of the advertising message after the execution of the ad campaign B) defines the goals of the advertising message before the execution of the ad campaign C) uses different test subjects in the 'before' and 'after' stages of the test D) uses low-cost tests during the 'before' stage and high-cost tests during the 'after' stage

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Answer & Solution

Answer: Option B

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7

Mass communication research involves . . . . . . . . studies.

A) professional B) journalism C) communication D) doctoral

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Answer & Solution

Answer: Option D

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8

A chief limitation of Mean Deviation (MD) is that

A) it is not affected by extreme items B) it ignores plus and minus signs C) it is based on measurement and not on estimation D) none of these is a limitation of MD

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Answer & Solution

Answer: Option A

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9

Selecting a particular group to represent the entire population is known as

A) sampling B) survey C) data collection D) none of these

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Answer & Solution

Answer: Option A

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10

There are . . . . . . . . forms of error in statistics.

A) two B) three C) four D) one

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Answer & Solution

Answer: Option A

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Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism