1. Motivation research ties to analyse
2. Which of the following is/are advantages of sampling?
3. In which of the following scale technique, a direct comparison of stimulus object is done?
4. Who can be given the credit of being the pioneer of media effects research in the USA?
5. A statistical measure based upon the entire population is called parameter while measure based upon a sample is known as
6. In Before-After testing, the advertising researcher
7. Mass communication research involves . . . . . . . . studies.
8. A chief limitation of Mean Deviation (MD) is that
9. Selecting a particular group to represent the entire population is known as
10. There are . . . . . . . . forms of error in statistics.
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