Additional brands in the same product category that are able to access sub-segments with different price points or buying motives, are called as
A. Brand extension
B. Multi-brands
C. Line extensions
D. Cobrands
Answer: Option B
This Question Belongs to Commerce >> Marketing Management
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
Join The Discussion