Aggregating prospective buyers into groups is called:

A. market categorization

B. market segmentation

C. modeling

D. BCG matrix analysis

Answer: Option B

Solution(By Examveda Team)

Aggregating prospective buyers into groups is called market segmentation. Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.