Marketing strategy is a ___________ type of strategy

A. business level

B. Growth strategy

C. corporate strategy

D. functional strategy

Answer: Option D

Solution(By Examveda Team)

Marketing strategy is a functional strategy type of strategy. Functional Strategy is the strategy or organisational plan adopted by each functional area, viz. marketing, production, finance, human resources and so on, in line with the overall business or corporate strategy, to achieve organisational level objectives.