All of the following are accurate descriptions of reasons why new products fail, except which one?
A. Although the market size was correctly estimated, the product idea itself was not good
B. The actual product was not designed as well as it should have been
C. The new product was priced too high
D. The new product was advertised poorly
Answer: Option A
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
Join The Discussion