All of the following are true about price EXCEPT:
A. Price is independent of the other elements of the marketing mix
B. Price is the monetary value of a product
C. Price is most flexible tool in the marketing mix
D. Price is marketing mix element which produces revenue
Answer: Option A
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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