All of the following are true regarding marketing except
A. only those, who work in the traditional marketing department are charged with performing marketing activities
B. any individual inside of an organisation, who can potentially win or lose customers is in marketing
C. marketing is involved whenever individuals or organisations have a choice to make
D. any set of activities attemting to influence consumer choice is marketing
Answer: Option A
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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