. . . . . . . . are consumers, who buy one brand all the time.
A. Shifting loyals
B. Switchers
C. Hand-core loyals
D. None of these
Answer: Option C
Solution (By Examveda Team)
Hand-core loyals are consumers who consistently buy one particular brand all the time.These consumers demonstrate a high level of brand loyalty and do not switch to other brands frequently.
This behavior reflects a strong preference and commitment to the brand, making Option C the correct answer.
Shifting loyals and Switchers are terms used for consumers who frequently switch between brands or show less brand loyalty.

It is hard core loyal