Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler.
1. Conduct a situation analysis
2. Identify the competition and target market barriers
3. Develop a strategic marketing mix (4Ps)
4. Describe the plan background, purpose and focus
5. Set objectives and goals
6. Craft a desired positioning
7. Select target markets
A. 1, 2, 3, 4, 5, 6, 7
B. 1, 2, 5, 7, 3, 1, 4
C. 4, 1, 5, 6, 7, 3, 2
D. 1, 7, 5, 2, 6, 3, 4
Answer: Option D
This Question Belongs to Home Science >> Communication For Development
What is the main feature of communication?
A. Communication is the transmission of information
B. Communication is the transmission of meaning
C. Both A and B
D. None of the above
What do you mean by communication?
A. Communication is transfering and conveying through thoughts, views, emotions or information through specific signals and symbols
B. Communication is done through radio, TV, cinema
C. Communication is telephone, telegram, fax, radio
D. None of the above
What the factor that affects every type of communication?
A. Reception
B. Transmission
C. Context
D. Non-regulation
In the communication process, to encode means to
A. block a pathway between the sender and receiver message
B. translate ideas into a code
C. speak to large group of people
D. interpret a code
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