Arrange the following in correct chronological order.
1. Setting an advertising budget
2. Development of advertising objectives
3. Fixing advertising objectives
4. Determining the target market
A. 1, 2, 3, 4
B. 4, 3, 2, 1
C. 2, 4, 1, 3
D. 3, 1, 4, 2
Answer: Option B
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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