Arrange the following stages of a media plan in correct chronological order.
1. Evaluation and follow-up
2. Media strategy development and implementation
3. Establishment of media objectives
4. Market analysis
A. 1, 2, 3, 4
B. 4, 3, 2, 1
C. 2, 4, 1, 3
D. 3, 1, 4, 2
Answer: Option B
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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