Assertion (A): A transformational appeal of communication elaborates on a non-product related benefit or image.
Reason (R): A transformational appeal often does not attempt to stir up emotions that will motivate purchase.

A. Both (A) and (R) are correct

B. (A) is correct, but (R) is incorrect

C. (A) is incorrect, but (R) is correct

D. Both (A) and (R) are incorrect

Answer: Option B