Assertion (A): Buyers, for several industries, are potential competitors; they may integrate backwards.
Reason (R): They have different degrees of bargaining power.
A. (A) and (R) are correct, and (R) is the correct reasoning of (A)
B. (A) and (R) are correct, but (R) is not the correct reasoning of (A)
C. (A) is incorrect, but (R) is correct
D. Both (A) and (R) are incorrect
Answer: Option A
This Question Belongs to Commerce >> Marketing Management
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