Assertion (A): Differential pricing structure is designed to accommodate various categories of buyers.
Reason (R): It aims at increasing sales and revenues and driving competitors out of the market.
A. (A) and (R) are correct
B. (A) is correct, but (R) is incorrect
C. (A) is incorrect, but (R) is correct
D. (A) and (R) both are incorrect
Answer: Option B
This Question Belongs to Commerce >> Marketing Management
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
Join The Discussion