At the introduction stage of the Product Life Cycle (PLC), which of the following are the marketer's two main priorities?
A. Launch planning and creating shelf space
B. Generating awareness and stimulating responses
C. Launch planning and generating awareness
D. Creating shelf space and generating awareness
Answer: Option B
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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