Attitude means
A. Impulses, desires, and considerations of the buyer inducing him to purchase a product
B. A sum total of the individual's faith and feelings towards a product
C. The customer turning to his environment or world of information around him
D. Creating some relentlessness in the mind of an individual
Answer: Option A
This Question Belongs to Commerce >> Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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