Choose the correct option for the following statements being correct or incorrect.
Statement I A well-chosen marketing channel must be aligned to company's marketing strategy with respect to segmentation, targeting and positioning.
Statement II Marketing channels are set of interdependent organisations participating in the process of making the product available for the use of consumption.
A. Both statements are correct
B. Both statements are incorrect
C. Statement I is correct, but Statement II is incorrect
D. Statement II is correct, but Statement I is incorrect
Answer: Option A
This Question Belongs to Commerce >> Marketing Management
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