Consider the following statement about segmentation?
1. Help in understanding needs of consumer.
2. Customer gets more customised product.
3. Does not enlavage innovation.
4. Helps in preparing a better competitive strategy.
Which of the statement(s) given above is/are correct?
A. Both 1 and 2
B. 1, 2 and 4
C. 1, 2 and 3
D. None of the above
Answer: Option B
This Question Belongs to Commerce >> Marketing Management
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