Doob proposed that the principles of . . . . . . . . and . . . . . . . . could be used to explain the formation and change of attitudes in much the same way that they have been applied to overt behaviour.

One of the first investigators to suggest that learning principles could be applied to attitudes was

A. Green spoon (1955)

B. Doob (1947)

C. Griffitt (1970)

D. Leon Festinger (1957)

Cognitive Dissonance is:

A. An unpleasant state that occurs when we notice that various attitudes we hold, are some how inconsistent

B. A pleasant state of emotional attitude

C. A theory related to intelligence

D. Semantic memory

The process by which information about others is converted into more or less enduring cognitions or thoughts about them is called

A. Impression formation

B. Cognitive Framework

C. Stereotype formation

D. Systematic distortion

Who has given the theory of cognitive dissonance?

A. Likert

B. Doob

C. Leon Festinger

D. None of the above