During the product lifecycle, some suppliers tend to adopt the 'bandwagon effect' due to increasing sales of the product as buyers copy one another. This stage increases the complexity as rivals enter the market, and the range of product also widens as they try to attract consumers from each other with novel features. It is known as
A. Introductory stage
B. Growth stage
C. Shakeout stage
D. Maturity stage
Answer: Option B
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