Given below are two statements, one labelled as Assertion (A) an d the other labelled as Reason (R). Read the statements and choose the correct answer.
Assertion (A) The marketing costs of reaching loyal consumers are much lower because the firm does not have to spend money on advertising and promotion campaigns to attract these customers.
Reason (R) A high level of brand loyalty does not insulate the firm from competition.
A. Both (A) and (R) are correct and (R) is the correct explanation of (A)
B. Both (A) and (R) are correct, but (R) is not the correct explanation of (A)
C. (A) is correct, but (R) is incorrect
D. Both (A) and (R) are incorrect
Answer: Option C
This Question Belongs to Management >> Product And Brand Management
A. Customer selling
B. Market research
C. Customer buying
D. Consumer behaviour
Production Management includes
A. Production Planning and Control
B. Production
C. Inventory control
D. All of the above
The merits of Product layouts includes
A. Minimum Investment in work in progress
B. Better Production Control
C. Early detection of mistakes or badly produced items
D. All of the above
A. to differentiate the product
B. to charge differential price
C. to sell the product in different countries
D. to give attractive name to a product
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