Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer.
Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketer's stated price.
Reason (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.

A. Both (A) and (R) are correct and (R) is the right explanation of (A)

B. Both (A) and (R) are correct, but (R) is not the right explanation of (A)

C. Both (A) and (R) are incorrect

D. (A) is incorrect, but (R) is correct

Answer: Option D