Google are using information technology to pursue this generic strategy of...

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Google are using information technology to pursue this generic strategy of ____________.

A. Low-cost leadership

B. Product differentiation

C. Focus on market niche

D. Strengthening customer and supplier intimacy

Answer: Option B

Solution (By Examveda Team)

Google are using information technology to pursue this generic strategy of Product differentiation. Product differentiation (or just differentiation) is a marketing process of differentiating an offering (product or service) from others in the market.

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