How is a brand name different from a brand mark?
A. The brand name has legal protection but a brand mark does not
B. A brand name can be uttered but a brand cannot be
C. A brand name is visible but a brand mark is not
D. A brand name is recognised by the targeted customer but a brand mark is not
Answer: Option B
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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