If a coaching institute provides some supporting study material along with teaching, then which one of the following service mix category would it be?
A. Hybrid offering
B. Major service with accompanying minor goods and services
C. Tangible good with accompanying services
D. Pure service
Answer: Option B
Related Questions on Product and Brand Management
A. Customer selling
B. Market research
C. Customer buying
D. Consumer behaviour
Production Management includes
A. Production Planning and Control
B. Production
C. Inventory control
D. All of the above
The merits of Product layouts includes
A. Minimum Investment in work in progress
B. Better Production Control
C. Early detection of mistakes or badly produced items
D. All of the above
A. to differentiate the product
B. to charge differential price
C. to sell the product in different countries
D. to give attractive name to a product

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