If a company believes that the company with the largest market share will enjoy the lowest costs and highest long-run profits, that company will probably choose which of the following pricing objectives as their primary course of action?
A. current profit maximization
B. product quality leadership
C. market share leadership
D. survival
Answer: Option C
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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