If the aim of promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of . . . . . . . . in the promotional mix.
A. advertising
B. sales promotion
C. publicity
D. None of the above
Answer: Option A
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B. non-personal
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D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
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D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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